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Swarovski for Selfridges & Co

A high-tech fashion concessions in Selfridges uses a pod of lasers to accurately measure the body before sending the details to be made into a perfect fitting pair of jeans. To match the perfect fit, Swarovski crystals are used to personalise each pair. The brand was developed to reflect the modern company and extended to marketing material that was produced for Selfridges & Co.

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