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Graphic Design in Social Media: Booktober Edition

October 8th, 2014

As of January this year, 74% of online adults use social media. It has become a part of everyday lives for many. Everyone knows branding is extremely important when it comes to business, but not many people think of how branding is extended across social media. That’s where graphic design come in. As this month is Booktober, we will look at how graphic design is used across social media in the book industry.

Facebook and Twitter: The Power of The Header

Facebook and Twitter headers are crucial as they reflect your company brand. They are an important way of either showing what your company is about or giving information to customers.

Waterstones, a leading UK bookseller cleverly use graphic design within their Twitter header to show company values.

Waterstone's Twitter Header

They use the change in season to promote their business and sell books. Initially we see through the use of autumnal colours and the background of falling leaves. But looking closer, we can see the detail within the design. The center image consists of a building made out of books, which is also home to the words ‘wrap up warm inside the pages of a good book’. Within the building we can see glowing light through the windows, with silhouettes of people reading. On each side, stacks of books make a frame for the header. Overall the header reflects what the company does and promotes their products as well as tailoring to the time of year to draw people in.

Waterstones’ competitor, Foyles Book Shop use graphic design within their Facebook header but to get a different message across.

Foyle's Facebook Header

This Facebook header shows how established the company is. The image shows the bookshop they owned in 1912 followed by 1929 and then 2014. The buildings get bigger in size and gradually seep from black and white in 1912 to colour after 1929. The header shows the customer that they are a trustworthy business.

Tumblr: The Image-Based Blog

Out of all the social media platforms, Tumblr is the most customizable and has probably got the most to think about design wise. It can be an intelligent tool to use, especially if you have a target market in their teens and twenties. Here is publishers Random House’s Tumblr page.

Random House Tumblr Header

Unlike Facebook and Twitter, the whole look and feel of the page is customisable by layout and colour scheme. We can see that like Waterstones and Foyles, Random House have gone with an autumnal colour scheme. But the best thing about Tumblr is that it is largely an image based micro-blogging service where everything and anything can be shared through creative images.

Internal Medicine Book Visual Representation

The image above is a post that shows an artistic interpretation of the world of Terrence Holt’s Internal Medicine. This is a way of using graphic design and Tumblr to promote products.

Banned Book Week Comic

Although Tumblr is a great way to promote products, it is also used as a conversation starter. During Banned Books Week, Random House posted the above cartoon strip showing their opinion on books being banned. The image gained over 2740 notes (the amount of times it has been reblogged/commented on).

Pinterest: The Rise of the Infographics

Pinterest is an image-sharing/online scrapbook. It has only become popular in the last couple of years and mainly has a demographic of females in their twenties and thirties. It is a good tool to use to give your customers a better insight into your company.

Goodreads, a social cataloging and community service uses Pinterest to build a community outside of its own website.

goodreads infographic examples

It uses infographics to display relevant information aimed for target market in a fun and creative way. This becomes a talking point and also displays the knowledge of the company outside of their service.

How You Can Use Social Media

Social Media is a good way of branding and should really be given more attention. Although we’ve looked at the four main social media platforms, you don’t have to be on every one. Each platform has its own individual intentions and demographic, so it is important to look at which are best for your company rather than diving into as many as you can.

Which is your favourite?

t Twitter f Facebook g Google+